Monday 20 October 2014

Bygone Fields of Gold



 Every weekend I like many other go to the local supermarkets to find food for the week ahead. It’s a well-meaning gesture that I will make lunch myself, save time during my precious hour before work recommences and also save myself a few quid. A gesture though is nothing more than a good intention unless it is followed up by the associated action and it is sustained. The latter is the hardest part of any bargain you make yourself or others as it is easy to use an momentary surge of emotion to force you into action at that precise moment in time. Hours and days after that moment when you bought bags of carrots, celery and grapes you are left with a struggle to keep it up.


The key may be that you don’t buy 10kg of each chosen fruit or veg that you fancy as you’ll undoubtedly get bored of it and if you need to maintain a routine in its infancy then the key is variety and engagement. If I buy small quantities of lots of different things then it allows me control to vastly alter the availability each day and keep the selection on offer fresh. The other option is of course to run the gauntlet and buy the various items on a day to day basis but here’s the rub. If you do this and you’ve had a crap day thus far you then face the temptations of  the aforementioned terrors.

Now I’m not talking ghouls and goblins, wraiths and demons, not at all. I’m talking about those golden arches, that offer sanctity and relief for people across the globe. MacDonald’s is a giant, not to be confused with the jolly green one of yore. It’s invasion and conquest far outstrip the great feats of Napoleon, Genghis Khan and Darius the First all put together. If I want to walk or drive from work to the nearest supermarket which is a mere 5min walk from my offices I have to contest with going past MacDonald’s, Nando’s, Pizza Hut and several others before I reach Tesco. It would be far easier surrendering to the pizza buffet hour or grab a Big Mac then pass the sights and smells these outlets offer and reach the fortress of every little helps.

This isn’t a lecture of saving money or eating healthy, more it has become an article on the invasion of temptation that exists in our culture now. To quote Henry Wotton from Oscar Wilde’s ‘A Picture of Dorian Gray’, “the only way to resist temptation is to yield to it”, that is the message which seems to have conveyed to us all the time. I remember standing in Saint Wenceslaus square in Prague over ten years ago marvelling at the beauty that existed from the ‘Old World’ but also surprised that in a 360 degree turn I could see five separate MacDonald’s outlets glowing gold like a buried treasure suddenly unearthed.

We have allowed convenience to become an excuse for laziness and a lack of care. If I really cared about saving money, losing weight or maximising my lunch break I’d stick to the routine. I read somewhere recently that the human race has slowly started to lose the ability to self-regulate and control our own behaviours. It’s true though.. think back to when you’re parents or grandparents would ‘do without’ this and that, it’s not just a story from the war or great depression, it was them making the decision to stick to their guns. If they had let loose and decided they would indulge ‘want’ they could have gone out and robbed a neighbour’s house or tried swindling someone down the street. The vast majority didn’t though, if they couldn’t have something they simply didn’t, but they survived and carried on. A trip into any store would likely present you with situation after situation of children screaming and crying because they want this or want that. You want to know a secret? If they don’t have that chocolate or Xbox game, they will survive into tomorrow (unless the child is diabetic and needs an emergency sugar boost of course!).

This article was initially entitled ‘Lunchtime Terrors’ but whilst writing it I realised that it’s not just a situation that exists between 12-2, it’s an everyday occurrence and way of life. So next time you say to yourself ‘I need ….’, check yourself, and ask yourself if you really do..

Thanks as always for reading and if you could give my FB page a ‘Like’ I would be forever in your debt! J


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